i'm fred marshall

a letter from the ceo:

On behalf of The Collective, I welcome you and thank you for taking interest in our network. We believe that our collaboration will springboard you on to greatness. Branding is what The Collective eats, breathes, and sleeps so we are excited to create something together. Membership with The Collective will provide you with a professional team and networking opportunities that will facilitate the advance of your career. 

Together, we will build brands and make history. The Collective is here to support you in all of your professional endeavors and to help you not only achieve your goals, but surpass them. I am honored to present The Collective Concept’s best imagined vision. The Collective Concept was designed as a declaration to our client of the highest standards of ethics and integrity in all that we do – creating synergy between The Collective’s with one vision that guides our daily execution strategy. 

Our Mantra outlines how we do business the right way. Lead by Platforming with Purpose, our commitment is to create sustainable growth. It is geared to help us meet our promise, obligation, and outlines how we as Collective’s show respect to one another in the workplace and live with integrity in the marketplace. 

I encourage you to carefully read our site and refer to it often for guidance. The Collective’s reputation rests on how we conduct ourselves individually and collectively as an organization and outlines how we collaborate with our clients. Nothing is more important to me personally than preserving The Collective’s good name by embracing the principles and processes. Let’s Rethink Different Together!



the pioneer:

Fred is the pioneer of The Collective Concept - the rethink and different. With his distinctive experience as an entrepreneur, Fred understands how to build businesses from the ground up. He developed a passion for making branding innovative in 2014 after making sports history twice. To further hone his skills, Fred enrolled in the Harvard Business School's Executive Program — concentrated in the Business of Entertainment, Music and Sports. Together with the education from Harvard, his experience as an entrepreneur, and his matchless perspective, Fred has the ability to take any concept and turn it into a profitable masterpiece.



Chief Executive Officer at The Collective Concept | Rethink Different   /   2012 - Present (5 years)

The Collective is a network of individuals who come together globally to make your identity, your brand

a reality. Cultivating the best talent, we are able to create a team that works with your vision. Utilizing

designers, photographers, writers, strategic planners, media buyers, analysts, social media experts,

accountants, producers, we have it covered. The only things you need to bring is your dreams and an open mind.


Director Of Marketing & Community Relations at PROJECT 375    /   2013 - 2015 (2 years)

Everything changed in 2011 when Brandon Marshall was diagnosed with Borderline Personality Disorder.

While he triumphed under the stadium lights as one of the best wide receivers in professional football, his

personal life was in turmoil. For years he struggled with the emotional instability that had crept its way into

his life most importantly his relationships and his career. With a diagnosis in hand New York Giants All-Pro,

Brandon Marshall was ready to face a different type of opponent.

- - -

The unfortunate story of millions of Americans impacted by mental illness and disorders is in the numbers.

The number of youth in juvenile justice systems, the number of untreated youth, the number of youth

suicides – each of these numbers is TOO HIGH.

Change starts by inviting every individual in remission, patient, provider, and loved-one to be a part of a

sustainable conversation. Each of us needs to say #IamAware that there is #NoStigma in your diagnosis.


Then we extend an open mind, heart, and hand to someone who needs to hear and see acceptance. Without

the stigma, treatment becomes a reality and the numbers start to go down.


Harvard Business School Executive Education   /   2014

Business of Entertainment Music & Sports, Executive Education, 2014 - 2014


Florida Atlantic University /   2004 - 2006

Bachelor of Arts (B.A.), Political Science and Government

• Concentration: International Business

Honors and Awards:

NCAA National Student Honors Society   /   2005

NCAA Honors Council


Male Student-Athlete Of The Year   /   April 2006

Florida Atlantic University Honors Convocation


Male Student-Athlete Of The Year   /   April 2005

Florida Atlantic University Honors Convocation


Presidents Honor Roll   /   2003 & 2004

Student High-Honor Roll   /   2003 - 2006

Fred Marshall

Let's Rethink Different Together!

Contact Fred on LinkedIn

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